Site updates
What is new at BlackFox52.
Catalogue, guide, discovery, and customer-experience updates that help shoppers find better decks and help crawlers understand the store clearly.
19 June 2026
Search and AI discovery readiness
Expanded BlackFox52 source-of-truth pages, product feeds, sitemaps, image sitemap, RSS, glossary, and AI-readable store facts so shoppers and assistants can find current products with less guesswork.
19 June 2026
Performance polish for first visits
Reduced avoidable first-viewport delays, kept hero products visible during motion, delayed newsletter interruption, and improved responsive image hints for major homepage and product visuals.
18 June 2026
Deck Culture guide library
Expanded educational articles for new buyers, collectors, gift shoppers, poker-night hosts, cardistry beginners, and South African premium playing-card searches.
12 June 2026
Theory11 catalogue and media refresh
Refreshed in-stock Theory11 products, pricing rules, and richer product galleries so catalogue pages and feeds better reflect live store inventory.